Geoffrey Beene Press Reslease for Rock Stars of Science 11/20

Release November 20,2012

AEROSMITH’S JOE PERRY CENTER STAGE WITH
GEOFFREY BEENE’S 2012 ROCK STARS OF SCIENCE™
FROM THE GEOFFREY BEENE CANCER RESEARCH CENTER AT MSKCC
FEATURED IN DECEMBER’S GQ’S “MEN OF THE YEAR” EDITION

The Geoffrey Beene Foundation proudly launches its 2012 Rock Stars of Science™ campaign to honor leading scientists and next generation researchers at the Geoffrey Beene Cancer Research Center at Memorial Sloan-Kettering Cancer Center (MSKCC) in New York.

JOE PERRY, AEROSMITH guitar legend and RSOS™ Founding Father, just off the band’s acclaimed GLOBAL WARMING TOUR, solos with the Geoffrey Beene Cancer Research Center “Dream Team” in the six page GQ profile. Perry, who once dreamed of being a scientist, is featured touring the Geoffrey Beene Cancer Research Center labs, a high tech proving ground for cancer-research innovation.

“Rock stars don’t follow orders; they follow their instincts. That same philosophy is behind the world’s most revolutionary medical research at the Geoffrey Beene Cancer Research Center,” says G. Thompson Hutton, Trustee & CEO, Geoffrey Beene Foundation and President & CEO of Geoffrey Beene, LLC. “We are extremely gratified for the dramatic breakthroughs our funding is supporting.”

“It’s such important work,” says Perry, “I don’t know anyone who doesn’t have a parent or a friend who doesn’t have cancer. It’s a plague. It’s not a matter of if you’ll get it but when.” Joe’s father died of cancer.

Featured Senior researchers include: CRAIG B. THOMPSON, M.D., President & CEO, MSKCC; LARRY NORTON, M.D., Deputy Physician-in-Chief, Breast Cancer Programs, MSKCC; SCOTT LOWE, Ph.D., Geoffrey Beene Senior Chair, MSKCC; (All Geoffrey Beene CRC Executive Committee). Junior researchers: ANDREA VENTURA, M.D., Ph.D., Geoffrey Beene Junior Chair, MSKCC; Cancer Biology and Genetics Program; PING CHI, M.D., Ph.D., Geoffrey Beene Junior Chair, MSKCC; Human Oncology and Pathogenesis Program; JOHANNA JOYCE, Ph.D., former Geoffrey Beene Junior Chair, MSKCC; Cancer Biology and Genetics Program;

In addition to the December GQ’s Men of The Year Edition, Rock Stars of Science™, found at http://www.geoffreybeene.com, offers behind the scenes footage and exclusive interviews from Joe Perry’s visit to the Geoffrey Beene Cancer Research Center.

About Geoffrey Beene, LLC: Geoffrey Beene, LLC, the owner of the Geoffrey Beene brand, is a unique philanthropic business model. 100% of net profits fund critical causes that todate, together with the Geoffrey Beene Foundation, totals more than $162 million in value. Since 2006, more than $126 million of that has gone to the Geoffrey Beene Cancer Research Center at Memorial Sloan Kettering Cancer Center. Other causes include: Alzheimer’s, Heart Disease, Scholarships, Veterans, Protection of Women and Children and the Protection of Animals.

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