C&C CALIFORNIA AND COLLEGEFASHIONISTA LAUNCH THE ULTIMATE T-SHIRT DESIGN CONTEST

Calling all creative minds … C&C California in partnership with CollegeFashionista is launching the Ultimate T-Shirt Design Contest starting on November 14, 2011. The search is on to find talented, creative and fashion-focused people to produce the first-ever CollegeFashionista tee.

Submissions will be judged by a panel of fashion industry favorites including Whitney Port, designer and star of “The City;” Mary Kate Steinmiller, Fashion Market Editor at Teen Vogue; Michael Fink, Dean of SCAD; Erica Domesek, founder of P.S – I made this…; Jarett Antoque, Prince of Contemporary Fashion Apparel at Zappos Merchandising Inc.; and Yuchin Mao, Design Director at C&C California.

The winning design will be recognized as the official CollegeFashionista T-Shirt sold exclusively on www.candccalifornia.com and www.zappos.com.

Submissions will be accepted via CollegeFashionista.com from November 14th through December 5th. On December 12th the top three finalists will be named and their designs posted on www.facebook/collegefashionista where fans will have the chance to vote for their favorite T-Shirt. The winning design will be announced December 16th. The winner will have his/her tee produced by C&C California and will also take home a $750 gift card to shop on www.candccalifornia.com. The 1st runner up will receive a $500 gift card and the 2nd runner up will receive a $250 gift card.

About C&C California: The founding vision of C&C California was to create the perfect vintage inspired tee from ultra-soft cotton, representing the epitome of California ease and style. Layering, which has become a trademark of the collection now available in denim, luxe cashmere and woven separates in a range of exuberant colors, created a fashion trend that made the ultrachic T-shirt label an overnight favorite with savvy shoppers and celebrities from LA to London www.candccalifornia.com.

About CollegeFashionista: CollegeFashionista is a fashion blog site for those who are passionate about the latest college fashion styles and trends on campuses around the world. The website allows students and other young adults to view photographs of what their peers are wearing around college campuses and gain valuable insight and tips to help incorporate these looks into their own college wardrobes. CollegeFashionista is comprised of student contributors, aka Style Gurus, located at over 300 campuses worldwide.   www.collegefashionista.com.

PERRY ELLIS INTERNATIONAL

FELICIA CRANE| E: Felicia.Crane@PERY.com | P: 323.951.0574

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