Brains Behind the FSF’s Logo Identity Finds a Second Home at W Magazine

AR New York, the creative team responsible for the FSF logo, shared on their blog today that AR’s co-founder and executive creative director, Alex Gonzalez, will also fill the coveted role of consulting creative director of W magazine. Gonzalez served on the panel at the FSF Roundtable event in 2009, and shared his insight on “redesigning the rules of fashion in today’s media.”

via the AR New York Blog:

W – What’s Next

February 3, 2011

In a fitting union of past and present, AR New York’s highly respected and much adored co-founder & executive creative director, Alex Gonzalez has been newly appointed consulting creative director of W magazine. W editor in chief, Stefano Tonchi, expressed his delight and relief upon hiring Gonzalez, praising his ‘creative energy, his experience working with international brands, and his profound knowledge and respect within the fashion industry.’ The pair first met when Gonzalez was creative director at L’Uomo Vogue back in the 1980s.

The new partnership further cements the long-standing relationship between AR New York and Condé Nast, which has seen both of AR’s founders serving there at various points in their respective careers. Gonzalez describes Condé Nast as his ‘alma mater,’ since it is where his career in publishing both began, and flourished. Prior to co-founding AR New York and working as creative director at L’Uomo Vogue, Gonzalez was also the creative director of GQ, German Vogue and Manner Vogue. Gonzalez’s business partner, Raul Martinez, is also the current creative consultant at American Vogue underneath Anna Wintour.

Gonzalez stated that he very much values the ’emphasis placed on editorial content’ at W, and is looking forward to ‘marrying that content with great visual impact.’ In addition to his exciting new role, Gonzalez remains firmly committed to his clients at AR New York, and looks to the future with great optimism.

Read more about Alex Gonzalez and AR New York here.


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